Master in International Management 2013 - Macroeconomics and Global Market, Country Analysis: the World Furniture Market
The aim of the lesson is to illustrate to the students the market approach adopted when analysing a specific sector. CSIL experts were invited to provide definitions, methodology insights and examples on how to carry out market analysis on the furniture sector. Students are then divided into groups with the mandate of researching the furniture sector in a specific country and preparing a presentation of basic findings. They are asked to practice in gathering and processing data and presenting the main findings of their market research work.
Client: organised by ISTAO