Project detail

The global upholstery market outlook with a focus on prevailing industrial trends and business models

The study was aimed at depicting and quantifying the main trends in the upholstered furniture sector, with specific attention to i) prevailing business models adopted by companies to meet market demand and ii)technology drivers impacting on production.
The study was based on desk analysis of long time series of official statistics, literature and web sites review, an extensive survey focussed on technological drivers of production process automation, which gather 120 replies from global manufacturing companies.
Case studies analysis on business models complemented the research work. Among company analysed: Wayfair (online platform), IKEA (Omnichannel retailer).

Client: Large technology supplier
Client type: public
Year: 2016-2017
this project
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