Project detail

Benchmarking analysis of live leading players in lighting fixtures worldwide market

The aim of the study was to understand the market strategy of the competitors of Panasonic in the worldwide lighting business. The results included a benchmarking analysis (including history, corporate, industrial, sale and financial structure) of five players identified by Panasonic as its key competitors: Acuity Brands (USA), Zumtobel (Austria), Trilux (Germany), Schreder (Belgium), and Cree (US).

Client: Panasonic
Client type: private
Year: 2015
this project