According to CSIL, mattress retailers registered a rapid increase in online sales. Despite the issues affecting the mattress industry’s logistics and supply chains (e.g. raw materials increased prices, shipping containers global shortages, high ocean freight rates), CSIL market research unit estimates that the world e-commerce mattress market grew by 30% in 2020 over 2019.
In a recent article, CSIL partner Giulia Taveggia notes that the Pandemic has permanently accelerated mattress retailers’ shift to online sales during 2020 and the first half of 2021, compared to 2019. Pure e-tailers and online mattress companies registered double, and triple-digit increase in 2020 (eg. Amazon +38%, home24 +35%, Emma +170%, Simba Sleep +118%).
According to the CSIL’s survey launched in 2021, the United States and India registered the highest scores for e-commerce sales. In Europe, small markets such as Spain, Portugal, the Netherlands recorded the highest growth rates in online mattress sales for 2020. However, traditional markets such as Germany and the United Kingdom have continued to grow at extraordinary rates (double-digit growth).
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