Marketing & Customer Relations
Giovanna Castellina is a partner of CSIL since 2003 and senior consultant. She holds a degree in modern literature, specialising in industrial history. She started her career at CSIL as a researcher in market studies, where she was particularly interested in competitiveness indicators.
She is now in charge of CSIL marketing strategies and customer relations. In particular, she oversees all the activities related to the promotion of CSIL products, the communication with clients, the development of plans for advertising, sales promotion, public relations, personal selling and sales management.