Paolo Gardino M.Sc. in Economics, has matured, through his professional activity as a company manager first and his consultancy work after, a unique experience in the wood and wood based related sectors. As for the first it is worth mentioning a long lasting experience as director of one of the largest plywood and chipboard mill in Nigeria (Piedmont, 1975-95) and several experiences as sawnwood and plywood purchasing manager in Cote d?Ivoire, Ghana and Cameroon (during the 80s and 90s). As for the second, many years of work analysing markets, consumer perceptions and company strategies, lead to a proven ability of understanding the reasons under the success or failure of specific wood products. He is CSIL associate expert since 1998.