Knowledge, innovation, entrepreneurship: the ingredients of economic development.

Our contribution: careful analysis, global perspective, feasible projects

Market Research and Customer Satisfaction

CSIL experts constantly monitor international trends for selected industries (furniture and furnishing, lighting and appliances, building materials, and others). We analyse market opportunities in more than 70 countries.

CSIL research offers business services aimed at informing decision-making processes and answering specific questions.

Building on internal sectoral know-how and comprehensive dataset and a network of international experts, we provide updated and information for your investment decisions.

Market Briefs

  • Issues we address: Bird-eye on a potential market with a specific sectoral or thematic focus, recent trends and expected short and long-term developments
  • Tools: Market information from CSIL database, desk research, secondary data analysis, selected interviews, econometric models.
  • Expected results: key information for the decision about the ‘go or stop’ in a new business field or country, fact findings for production, investment and sales planning
  • Some recent experiences: plywood in Europe; fluorescence lighting in Peru, bi-annual surveys for consumer luminaires, built-in appliances…

Entry strategies

  • Issues we address: Supporting your strategy design in approaching a new market (which channels, investments, job recruiting, flagship products, purchasing process).
  • Tools: In-depth industry interviews, desk research, statistical data analysis.
  • Expected results: Recommendations on market entry strategy with action plan
  • Some recent experiences: OSB panel board, appliances in Saudi Arabia, built-in appliances in Portugal, office furniture in Brazil, OLED lighting in Europe, potential market for a furniture purchasing group, action plan for an Asian furniture manufacturer…

Competition and positioning analysis

  • Issues we address: We track activities and initiatives of existing and emerging competitors, evaluating their impact and allowing the client to respond quickly and change their strategy. Company data are analyzed within the sector’s scenario in order  to understand its positioning, possible future developments and trends in market shares.
  • Tools: This is usually performed in three steps: company check up, market environment, competitor analysis. Key tools are in-depth interviews to industries representatives, desk research, secondary data analysis, statistics.
  • Expected results: database for the client’s competitive intelligence, industry benchmarking, brand portfolio analysis, SWOT analysis.
  • Some recent experiences: Luxury kitchen furniture, kitchen franchising stores in several European countries, competitive positioning in the Brazilian office furniture market…

Analysis of product trends, product tests

  • Issues we address: Assessing the competitive advantage of products and selling strategy
  • Tools: Interviews with trade representatives, key testimonials ad trend setters, mystery shopping.
  • Expected results: distribution channel assessment, test new products in terms of prices and product features.
  • Some recent experiences: towels, bags, occasional furniture, upholstery, classical versus contemporary lighting, ayous tropical wood, ecological and standard thermoplastics, upholstery mystery shopping and pricing in selected European countries…

Product design strategy

  • Issues we address: Identifying the company guidelines for the future communication/product/service scenario, analysing design opportunities in terms of new products.  Innovation concept design.
  • Tools: tailored made design laboratories, workshops and seminars involving R&D, Production, Marketing and Design managers
  • Expected results:? design strategy, product/communication strategy,? design research, design workshop training.?
  • Some recent experiences: Recent clients include companies in Italy, Bangladesh and Thailand. CSIL Experts have also given training, workshops and consulting in Germany, Italy, Mexico, USA and in several Asian countries...

Trade and customer satisfaction

  • Issues we address: What is the degree of satisfaction of your customers or other relevant actors? And, more importantly, what are ingredients affecting the most their implicit or explicit satisfaction?
  • Tools: Survey data coupled with advanced methods and tools for processing survey data: Bayesian networks, CUB models for explaining feeling and uncertainty, Rasch models, decision  trees, non-linear principal component analysis, multi-dimensional scaling, Control charts applied to customer surveys.
  • Issues we address: What is the degree of satisfaction of your customers or other relevant actors? And, more importantly, what are ingredients affecting the most their implicit or explicit satisfaction?
  • Tools: Survey data coupled with advanced methods and tools for processing survey data: Bayesian networks, CUB models for explaining feeling and uncertainty, Rasch models, decision  trees, non-linear principal component analysis, multi-dimensional scaling, Control charts applied to customer surveys.

Local development strategies and clustering policies

  • Issues we address: Development planning of local productive systems and group of companies for development agencies, consortia, and institutions
  • Tools: Supply and Demand Analysis, potential and actual market, strategic analysis of competition, SWOT Analysis, technical assistance for clustering policies, stakeholders mapping.
  • Expected results: analysing development policies (legal framework and projects) as well as production factors, comparative analysis of local productive systems.
  • Some recent experiences: Several districts in Italy, Latin America, Turkey…

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