Selected references of INTERNATIONAL MARKET RESEARCH

Built-in appliances distribution and brand image in the United Kingdom (2008)

This report provides a qualitative and quantitative study of the distribution of built-in appliances in the United Kingdom as well as an analysis of the trade satisfaction of the main brands of built-in appliances present in the British market. The research also includes an overview of the British kitchen furniture market providing data on the supply and trade of kitchen furniture, consumption, the leading kitchen furniture manufacturers and distribution. Distribution flows of built-in appliances (supply and sales) are analysed by customer type (wholesaler, builders, department stores, appliances retailers, appliances chains, buying groups, kitchen furniture retailers, internet). As far as the product is concerned, the report provides a breakdown by type, ranking of main brands as well as reference prices. The analysis of brand image is based on strong and weak characteristics pointed out for each built-in appliances' brand according to the following criteria: frequency/easy approach with supplier, front staff professionalism, punctuality in delivering, after sales technical assistance, price/quality, aesthetic qualities of the product/design, wide range of products and models, innovation, brand fame/advertising, availability of merchandising material.

Client: Multiclient report

Furniture distribution in Europe (2008)

This report offers a comparative analysis of home furniture distribution in Western Europe (Austria, Belgium-Luxembourg, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland, the United Kingdom), providing trends in home furniture consumption, distribution channels' market shares, furniture imports and short company profiles. For each country, home furniture consumption is broken down by distribution channel: furniture chains, franchising, buying groups; independent furniture retailers; non-specialist distributors (department stores, multistores, hypermarkets, DIY); direct sales, craftsmen, mail order. The analysis of furniture distribution by product/segment covers: upholstered furniture and kitchen furniture.

Client: Multiclient report

Investigation of international consumer & trade perceptions & knowledge of South African furniture industry (2005)

On the basis of the Tender prepared by the Department of Economic Development and subsequent instructions received in the field (Durban) Csil proceeded by:

Acquiring an in-depth knowledge of the furniture district of KZN through about 20 contacts with furniture manufacturers, distributors and other informed observers in situ;
Examining the documentation related to the sector in South Africa already present in CSIL databases or received from the Client and from Urban-Econ
Surveying about 80 informed observers of international furniture distribution, based on a short questionnaire transmitted via the Internet and on a selection of about 50 representative images of the furniture industry in South Africa
Interviewing about 20 informed observers of the worlds of training, design, wood technology, trade fair promotion and the sector press

Client: Department of Economic Development KwaZulu-Natal

Consumption profiles: products, prices and distribution channels of a SME sector (2002-2003)

This study had three main goals: 1) identify typologies of a SME sector sold and related purchase frequency in the period under exam (may 2002-may 2003) with respect to previous years; 2) assess the importance of distribution channels according to the identified typologies and with respect to previous years; 3) identify related prices (average, median value) in different market ranges (cheap, average, high).

Client: Multiclient report

Process of kitchen furniture purchasing in Italy (2003)

This report studies the behaviour of the Italian consumers of kitchen furniture, taking into consideration: characteristics of purchased kitchen furniture, purchasing process, consumer's profile. The study is based on 260 telephone interviews with families who purchased kitchen furniture over the previous 12 months. Purchases of kitchen furniture are broken down by: purchase price, size and type of kitchen furniture (with or without built-in appliances), type of household appliances purchased with kitchen furniture or separately (refrigerators, freezers, ovens, cookers, dishwashers, microwave ovens), delivery times. The purchasing process is analysed according to: reasons for purchase (first-time purchases, substitutions), distribution channels for kitchen furniture, information sources (sales outlets, magazines, Internet, advertising), degree of recollection of brands of purchased kitchen furniture, kitchens' brands known.

Client: Multiclient report

Trade fairs for a specific SME sector around the world: success factors (2003)

Purpose of the research was to draw a picture of the current situation and to provide an outlook of a specific SME sector trade fair system world-wide through the realisation of a benchmarking system of the major fair events in order to help fairs customers and organisers to assess the event performance. This work aimed to provide informational support and a practical guide about the international trade fair system to trade operators, in order to stress the importance of trade fairs for the business strategy of companies, and describe what use can be made of them (CSIL).

Client: Multiclient report

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