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KITCHEN FURNITURE DISTRIBUTION IN ITALY

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SUMMARY:

This report analyses the performance of kitchen furniture consumption in Italy by geographical area (North West, North East, Central, South and Islands), display area dedicated to kitchens in the point of sale and number of kitchens sold. The report also provides the current breakdown of kitchen furniture consumption for each Italian region and province.

Kitchen furniture sales with reference to the features of the kitchen shape (linear, L/U/II-shaped, with island, with peninsula), type of kitchen (classic, rustic, modern) and average price are also analyzed.

The report outlines an identikit of the sample point of sale by using indicators such as: total display area, display area dedicated to kitchens, leading brands used.

Particular attention is given to the relationship with suppliers (brands used, opinions on brands, indicators of service efficiency of some leading brands). Among the brands considered in the report: Snaidero, Scavolini, Lube, Veneta Cucine, Atma, Stosa, Febal, Copat, Berloni, Euromobil.

The analysis of the quality of the service in the single kitchen furniture store enables a comparison of a homogeneous group of kitchen furniture manufacturers by using the following efficiency indicators: frequency/ease of contacts; skill of staff; fidelity to the distribution channel; punctuality in delivery times and timeliness; after-sales technical assistance and customer satisfaction; prices; average unit margin on products sold; reliability; size of assortment; project design, ease in the mounting; innovation; brand awareness and advertising campaigns; promotion policy; support in realising the layout.

A chapter of the report considers the purchase process of household appliances sold with kitchens, the sales arguments used, the leading brands and the opinions on brands.

The report also offers profiles of the major mass merchandising players operating on the Italian market with addresses of 3500 selected kitchen furniture point of sale. (Copyright Csil Milano)

Kitchen furniture distribution in Italy (It.3)

Pages: 139

Language: Italian

Publication date: May 2008

Publisher: Csil Milano

Price: Euro 3000

Copyright: Csil Milano

Status: available for online purchase and immediate download (purchase now)

CONTENTS

Methodology and basic data

- The aim of the research, methodology and main results

- The sample interviewed

General features of the point of sale

- Display area dedicated to kitchens

- Kitchen furniture brands

Kitchen furniture sales and the major kitchen furniture brands

- Kitchen furniture brands used

- The kitchen product sold

- Leading brands and changes of suppliers during the last years

- Opinions on the features of the kitchen furniture brands

The management of the point of sale

Sales and distribution of the household appliances

- Major household appliances brands used

- Purchase and sale of household appliances

- Opinions on the features of the major household appliances brands

Comparison: Ariston, Candy, Franke, Indesit, Rex, Smeg, Whirlpool

Comparison: Aeg, Bosch, Foster, Gaggenau, Miele, Nerff, Siemens

Comparison: Propeller, Faber, Falmec

Profiles of the major distribution chains

- Ikea

- Mercatone Uno

- Conforama

- Emmelunga

- Mete

- Semeraro

- Mondo Convenienza

- SME e Bergamin

- Grancasa

- Casa Mercato

- Rud Arredamenti

- Asta Mobili

- Casa Berloni

- Compagnia del Mobile

- Cooky Store

Attachment: addresses of 3500 selected point of sale

SOME COMPANIES MENTIONED IN THE REPORT

A&G Bontempi, Aeg, Airone, Aran, Arclinea, Ariston, Arredo Tre, Arrital, Artec, Atma/Arrex, Berloni, Boffi, Bosch, Candy, Cesar, Comprex, Copat, Dada, Del Tongo, Doimo, Effequattro, Electrolux, Elica, Ernestomeda, Euromobil, Faber, Falmec, Febal, Foster, Franke, Gaggenau, Gatto, Grattarola, Indesit, Lube, Maistri, Miele, Mobilturi/Net, Modulnova, Nardi, Neff, Noname, Poliform/Varenna, Prodomo, Profim/Florida, Record, Rex, Rossana, Salvarani/Feg, Scavolini, Schiffini, Scholtes, Scic, Sicc, Siemens, Smeg, Snaidero, Stosa, Valcucine, Veneta Cucine, Whirlpool.

SOURCES OF INFORMATION

All Csil reports are based on Csil's original research, undertaken by Csil's team of in-house researchers. Sources include: personal and telephone interviews, trade magazines, trade associations, company annual reports, product brochures, directories, Csil's databases, official statistical sources.

Other information on related subjects are available in the following report:

- The Italian market for kitchen furniture

- Process of kitchen furniture purchasing in Italy

- The European market for kitchen furniture

- The kitchen furniture market in Central - Eastern Europe and Russia

- The kitchen furniture market in China

- The kitchen and bathroom furniture market in the United States

- Kitchen furniture: world furniture outlook

- E-Commerce in the kitchen furniture industry

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KEYWORDS identifying this report's scope and contents:

furniture, kitchen, kitchens, kitchen furniture, household appliances, built-in appliances, kitchen furniture purchases, purchasing process, kitchen furniture purchasing, kitchen furniture purchasers, furniture industry, furniture sector, furniture market, furniture markets, kitchen furniture consumption, kitchen furniture demand, consumers, kitchen furniture manufacturers, kitchen furniture manufacturing, kitchen furniture producers, kitchen furniture production, kitchen furniture supply, suppliers, kitchen furniture distributors, kitchen furniture distribution, kitchen furniture retailers, kitchens dealers, kitchen furniture outlets, kitchen furniture brands, kitchen furniture specialist retailers, large scale distribution, craftsmen, kitchen furniture with built-in appliances, kitchen furniture without built-in appliances, contemporary kitchen furniture, modern kitchen furniture, classical kitchen furniture, traditional kitchen furniture, rustic kitchen furniture, built-in refrigerators, free standing refrigerators, ovens, household furniture, home furniture, furniture industry research, furniture industry consulting, market research, market survey, market report, market analysis, mueble, mobel, ameublement, cuisine, kuche, cocina, home products, furnishing, furnishings, home furnishings, Italy, Italian, Europe, European, EU, mobile, mobili, arredamento, cucina, cucine, mobili per la cucina, cucine componibili, elettrodomestici da incasso, frigoriferi, frigoriferi da incasso, forni, distribuzione, canali distributivi, distributivo, rivenditori, vendite, negozi, punti vendita, vendita, grande distribuzione, punto vendita, superficie espositiva, fornitori, marche, mercato, consumi, consumo, Italia, italiano, italiane, italiani, Csil.