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PROCESS OF KITCHEN FURNITURE PURCHASING IN ITALY

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SUMMARY:

This report studies the behaviour of the Italian consumers of kitchen furniture, taking into consideration: characteristics of purchased kitchen furniture, purchasing process, consumer's profile. The study is based on 260 telephone interviews with families who purchased kitchen furniture over the previous 12 months.

Purchases of kitchen furniture are broken down by: purchase price, size and type of kitchen furniture (with or without built-in appliances), type of household appliances purchased with kitchen furniture or separately (refrigerators, freezers, ovens, cookers, dishwashers, microwave ovens), delivery times.

All the above mentioned data on purchases of kitchen furniture are broken down by socio-demographic characteristics of the purchasers (geographic area, sex, age and profession of head of family) and by distribution channel (kitchen furniture specialized retailers, household furniture retailers, large scale distribution).

The purchasing process is analysed according to: reasons for purchase (first-time purchases, substitutions), distribution channels for kitchen furniture, information sources (sales outlets, magazines, Internet, advertising), degree of recollection of brands of purchased kitchen furniture, kitchens' brands known.

The report takes into consideration the use of consumer credit, with data on: share of kitchens purchased through deferred credit, credit conditions (deferred payments, personal loans, revolving credit cards with deferred payments), degree of recollection of brands of consumer credit companies, share of zero interest loans for kitchens' purchases.

Data on the stock of kitchens owned by Italian families are also available.

Products covered include: kitchen furniture, kitchen furniture with built-in appliances, kitchen furniture without built-in appliances, household furniture (home furniture/residential furniture), built-in appliances, free standing household appliances, built-in refrigerators, free standing refrigerators, freezers, ovens, cookers, built-in dishwashers, free standing dishwashers, microwave ovens. (Copyright Csil Milano).

Process of kitchen furniture purchasing in Italy (It.10)

Pages: 97

Language: Italian

Publication date: July 2003

Publisher: Csil Milano

Price: Euro 1800

Copyright: Csil Milano

Status: available for online purchase and immediate download (purchase now)

CONTENTS

Research objectives, methodology and main results in brief

Kitchen furniture consumer's profile

Socio-demographic characteristics of purchasers: geographic area, sex, age and profession of head of family, number of family members

Characteristics of purchased kitchen furniture

Purchases kitchen furniture

Size of purchased kitchens

Type of purchased kitchens: with or without built-in appliances

Household appliances purchased with kitchen furniture:

- refrigerators, freezers, ovens, cookers, dishwashers, microwave ovens

Household appliances purchased through other distribution channels

Delivery times

Problems in delivery and assembly of the purchased kitchen furniture

Reasons for kitchen furniture purchase and distribution channels

Reasons for kitchen furniture purchasing: first-time purchases, substitutions

Distribution channels: kitchen furniture specialized retailers, household furniture retailers, large scale distribution

Information sources and degree of recollection of brands of purchased kitchen furniture

Information sources: sales outlets, magazines, Internet, advertising

Degree of recollection of brands of purchased kitchen furniture

Kitchens' brands known

The use of consumer credit

Share of kitchens purchased through deferred credit

Credit conditions: deferred payments, personal loans, revolving credit cards with deferred payments

Degree of recollection of brands of consumer credit companies

The stock of kitchens owned by Italian families

SOME COMPANIES MENTIONED IN THE REPORT

Aiko, Arc Linea, Berloni, Binova, Boffi, Bontempi, Dada, Del Tongo, Euromobil, Febal, Frau, Gatto, Lube, Minotti, Salvarani, Scavolini, Schiffini, Scic, Snaidero, Valcucine, Veneta Cucine.

SOURCES OF INFORMATION

All Csil reports are based on Csil's original research, undertaken by Csil's team of in-house researchers. Sources include: personal and telephone interviews, trade magazines, trade associations, company annual reports, product brochures, directories, Csil's databases, official statistical sources.

Other information on related subjects are available in the following report:

- The Italian market for kitchen furniture

- Kitchen furniture distribution in Italy

- The European market for kitchen furniture

- The kitchen furniture market in Central - Eastern Europe and Russia

- The kitchen furniture market in China

- The kitchen and bathroom furniture market in the United States

- Kitchen furniture: world furniture outlook

- E-Commerce in the kitchen furniture industry

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KEYWORDS identifying this report's scope and contents:

furniture, kitchen, kitchens, kitchen furniture, household appliances, built-in appliances, kitchen furniture purchases, purchasing process, kitchen furniture purchasing, kitchen furniture purchasers, consumer profile, kitchen furniture industry, kitchen furniture sector, kitchen furniture market, kitchen furniture markets, kitchen furniture with built-in appliances, fitted kitchens, kitchen furniture without built-in appliances, free-standing kitchens, kitchen cabinets, built-in refrigerators, free standing refrigerators, freezers, ovens, microwave ovens, built-in dishwashers, free standing dishwashers, hobs, cookers, household furniture, home furniture, residential furniture, wood furniture, wood products, wood, kitchen furniture companies, kitchen furniture firms, kitchen furniture manufacturers, kitchen furniture manufacturing, kitchen furniture producers, kitchen furniture production, kitchen furniture suppliers, kitchen furniture supply, kitchen furniture trade, kitchen furniture consumption, consumers, kitchen furniture demand, kitchen furniture sales, kitchen furniture distributors, kitchen furniture distribution, kitchen furniture distribution channels, kitchen furniture retailers, kitchens dealers, kitchen furniture outlets, kitchen furniture brands, kitchen furniture specialist retailers, home furniture retailers, large scale distribution, retail prices, kitchen furniture prices, furniture industry research, furniture industry consulting, market research, market survey, market report, market analysis, market study, mueble, möbel, ameublement, home products, furnishing, furnishings, home furnishings, mueble, möbel, ameublement, mobile, mobili, arredamento, cuisine, kuche, cocina, cucina, cucine, mobili per la cucina, cucine componibili, elettrodomestici da incasso, frigoriferi, frigoriferi da incasso, forni, Italy, Italian, European Union, EU, Europe, European, Csil.