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Alberto Marcati holds the Chair of Marketing at the Facoltà di Economia, Università LUISS Guido Carli, Roma, where he teaches at the undergraduate and postgraduate level (MBA, MSc).

He was previously on the faculty at the Università della Calabria (1982-1987), at the Università degli Studi di Trieste (1994) and at the Università degli Studi di Bologna (1987-1993, 1995-2001). At the Università degli Studi di Bologna, he was also Head of the Study Program on the Economics and Management of Tourism, and Administrative Dean of the Centro di Coordinamento - Sede di Rimini.

Since May 1995, he is the area editor for Italy of the International Abstracts of the International Journal of Research in Marketing.

His research has been published in many Italian management Journals, in edited books, both in Italian and English, and in International Journals such as Advances in Consumer Research, Advances in International Marketing, International Interactions, International Journal of Research in Marketing, Journal of Service Research, Management International Review, Recherche et Applications en Marketing, and Research Policy.

Before joining the University, he was with Honeywell Information Systems, at that time one of the major players in Information Technology, in the Marketing Research area, and with Cassina, a leading Italian furniture manufacturer, in charge of Marketing.

He received a Licence en sociologie from the Université Catholique de Louvain (Belgium) (1972) and a Laurea in sociologia from Università degli Studi di Urbino (Italy) (1974), as well as an MA in Formal Political Analysis from the University of Essex (UK) (1973) and a Post-Grad Diploma in Management Sciences from the University of Manchester - Institute of Science and Technology (UMIST) (UK) (1975).

He is a member of the Società Italiana del Marketing, the European Marketing Academy, the American Marketing Association and of Informs - Institute for Operations Research and the Management Sciences.