MARKET RESEARCH

These studies provide valuable information for firms looking for market insights and potential business opportunities in different markets. And help to create business plans, launch new products or services, fine tune existing products and services, and expand into new markets.

Reports include market size information, market access strategies, market share, export and import information, market analysis, market trends, competition analysis (large environments and niche markets), domestic production, best sales prospects, statistical data, tariffs, regulations, distribution and business practices, trade satisfaction analysis, end-user analysis, trade shows and useful contacts.

CSIL elaborates strategic marketing and investment strategies for specific SMEs sectors at national and international level. The goal is to provide operational advices to SMEs actors on market and investment opportunities in selected countries at national level.

Our experts identify export and trade opportunities for specific countries and they analyze their competitive position in relation to certain products. They suggest alternative market penetration strategies.

Some consolidated tools for latest projects realised include:

focus groups
surveys
field tests
interviews or observations, conducted or tailored specifically to the product.

Some sample of recent research activity during the last three years include customized and multiclient market research for industrial and durables sectors, including furniture ,appliances, lighting fixtures, materials and technologies and related activities as new materials and components for the kitchen furniture industry, new lamps for the commercial lighting sector, blog analysis in the appliances sector, built-in appliances distribution and trade satisfaction in some countries, lighting fixtures in Middle-East, distribution of residential lighting.

The customers of these studies are 20% suppliers of the sector, 40% leading players, 20% new comers, 20% consultants.

Contact: MarketResearch@csilmilano.com

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