CONSULTING SERVICES

CSIL provides support for strategic company decision-making through research expressly tailored to the client's requirements. In the current competitive context the timely acquisition of specific information related to the segments/markets in which a firm operates is essential in order to take strategic decisions. CSIL Consulting Services help firms interpret the market information ad hoc, providing useful support in the decision-making process.

CSIL boasts an up-to-date database of some SME sectors worldwide, that has built up more than 25 years. This is a unique wealth of information that the CSIL Consulting Services integrate with their activities of field research: pricing-test, analysis of positioning, analysis of the opportunities and threats posed by entering a new market, marketing check-ups, analyses of the competitors' balance sheets and sector parameters, attractiveness matrix of markets, mapping of distribution channels, exploration of new business niches, to mention just a few of the ad hoc projects conducted recently.

CSIL's competitive advantage consists in the capacity of analysis and interpretation of the wide informative resource of the furniture sector worldwide developed through a network of consultants and experts, both in Italy and abroad.

Among the consolidated tools for projects realised recently:

Visits and surveys to dealers in order to identify the offer characteristics and the leading brands positioning;
Database creation containing information about the main distribution operators acting in different segments;
Pricing test and consistency evaluation of the product with the market by interviewing dealers and contractors acting in different productive segments;
Product market attractiveness matrix;
Brand awareness survey.

Contact: ConsultingServices@csilmilano.com

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